A Wine Story

It was so much fun to see Vintner Kim Longbottom of Vintage Longbottom at dinner yesterday.

Kim created a very powerful Australian wine brand with her Henry’s Drive Shiraz.

This Australian wine brand is founded on the true story of how the post was delivered in Australia in the early part of the last century.

Though Kim Longbottom did not major in wine marketing at university, it is very clever how she used this true, simple story of how mail was delivered back in the day to create such a strong Australian wine brand.

Read more here…